Indore-based Shashank Chourey, founder of EM5, pitches his affordable luxury perfume brand on Shark Tank India. Seeking Rs 70 lakhs for a 2% equity stake, he ultimately secures a Rs 1 crore deal with Aman Gupta for 10% equity. Chourey aims to scale his business online to Rs 500 crores in five years.
Indore-based Shashank Chourey, founder of EM5, pitches his affordable luxury perfume brand on Shark Tank India. Seeking Rs 70 lakhs for a 2% equity stake, he ultimately secures a Rs 1 crore deal with Aman Gupta for 10% equity. Chourey aims to scale his business online to Rs 500 crores in five years.